CoverGirl debuts Clean Fresh collection

Clean beauty products are a growing trend that show no means of slowing down.

CoverGirl is the latest beauty brand to dive into the space with its new Clean Fresh collection, which is formulated without such ingredients as talc, parabens, formaldehyde, phthalates, mineral oil and sulfates, the company said.

Products part of the Clean Fresh collection include:

• Skin Milk, which provides sheer coverage in 12 shades, contains coconut milk and aloe extracts, provides all day hydration and retails for $9.99;
• Lip Oil, which comes in six shades, features a non-sticky formula that provides a high shine finish and moisture, adds a tint of color to boost natural lip colors, and is available exclusively at CVS for the suggested retail price of $10.99;
• Cooling Glow Stick, which comes in four shades, refreshes and rejuvenates skin, can be applied to the cheeks, eyes, lips or anywhere else for a glow, and retails for $8.99; and
• Cream Blush, which comes in four shades, features a long-lasting formula for all day wear, and retails for $8.99.

In addition, CoverGirl’s Clean Fresh collection is vegan, and available online at Amazon.com and Ulta.com. Products will hit physical retail shelves in January.