CoverGirl’s Exhibitionist line adds brow, liner tools

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CoverGirl’s Exhibitionist line adds brow, liner tools

By Gisselle Gaitan - 01/30/2020

CoverGirl is looking to make applying makeup an easy, breezy process.

How so? By expanding the offerings available in its Exhibitionist line. New additions to the collection include a Kohl Liner, lip glosses and a brow tool.

New offerings consumers can expect to find include:

  • The Easy Breezy Brow Draw & Fill, which is a dual-ended brow pencil. It allows users to define and shape their brows, shape fine hairs, fills and blurs color into the brows, has a shaping powder that doubles as wax to set eyebrow hairs into place, and is available in four shades.
  • The 24HR Kohl Eyeliner, which has a long-lasting formula, is waterproof, does not transfer or smudge, can be sharpened easily, has a vegan formula and comes in six shades; and
  • The Exhibitionist Lip Gloss, which is infused with natural emollients to provide moisture and hydration, provides a weightless and silky application, does not feel sticky or tacky, and comes in 13 shades.

In addition, the new additions to CoverGirl’s portfolio do not contain phthalates, mineral oil, formaldehyde, talc, parabens or sulfates, the company said.

Consumers can expect to find the products rolling out to major drugstores later this month.