Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and create brandvocates.
CosPro Marketing is a go-to resource when brands and retailers are looking to strengthen customer connection. With an array of services designed to support marketing efforts of both retailers and brands, the company has deep and broad experience in creating memorable interactions that leave lasting impressions on shoppers.
In one program developed to help CVS engage their beauty customers post-pandemic, CosPro surveyed shoppers to find that 70% want interaction with an associate. On average, transaction amounts increase 81% after positive interaction with an associate and in-store coupons have a higher redemption rate — up to 25% related to programs. With this in mind, a special program featuring a variety of beauty brands was created, “Get the Look Book.” It included step-by-step tutorials and how-tos, product suggestions, as well as QR codes leading to digital bonus content. The books also included coupons for use in-store by the beauty sales consultants to encourage sales after sharing the looks with their customers.
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