CVS Health celebrates 5th anniversary of Beauty Mark initiative with ‘Role Model’ campaign
The “Role Model” campaign showcases the impact of altered social media imagery on the younger generation.
Five years ago, CVS Health introduced its Beauty Mark initiative, which has served as a commitment to educating consumers on the difference between authentic and digitally altered photos.
Since its launch, the retailer has focused on expanding the evolution of Beauty Mark to address the changing needs of consumers and is evolving to aid in working to combat the mental health crisis facing the next generation by the augmentation of the outsized role of social media, the company said.
To highlight that new initiative and the fifth anniversary of Beauty Mark, CVS launched its “Role Model” campaign, which showcases the impact of altered social media imagery on the younger generation.
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