CVS

PROVO, Utah — Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


Two years ago, the company produced and posted its first YouTube video with a $500 budget, offering the product for sale online. The videos clearly struck a cord and today, online support has translated into securing space in 16,000 retail locations worldwide, including Walmart and CVS this fall.

WOONSOCKET, R.I. — CVS Caremark has confirmed that Jim Trappani, VP merchandising for health care and multicultural, has decided to leave the company.
 
Grant Pill has assumed the role of VP merchandising for over-the-counter healthcare and store brands.
 
In addition, Mike McEnany has been promoted to VP merchandising, consumables and multicultural. His most recent role was divisional merchandising manager for consumables.
 

NEW YORK — ABC's "Nightline: Late Evening News" on Wednesday aired an exposé on Kentucky's methamphetamine problem, shadowing law enforcement as they made three arrests in a state that employs an electronic tracking system for the over-the-counter ingredient pseudoephedrine. The officers investigated sales made at Walgreens, CVS and Walmart.

WOONSOCKET, R.I.  — CVS/pharmacy has launched a new card and stationery shop on CVSphoto.com, as well as an enhanced and expanded collection of greeting card and invitation options for those looking to add a personal touch to holiday tidings.

With more holiday and occasion themes to choose from — as well as more than 1,200 new Hallmark designs — creating cards, invitations and announcements is easier than ever at home or at CVS/pharmacy photo centers nationwide, the company stated.

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of Randy Falkenrath as SVP specialty pharmacy, with responsibility for the ongoing development of clinical programs and product management to support the company's specialty pharmacy business.

TAMPA, Fla. — Hair care brand Not Your Mother’s has announced that it is adding more than 7,500 new retail outlets to its distribution in January.

WOONSOCKET, R.I. — This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.