Dermalogica launches immersive, shoppable VR store

Dermalogica is looking to change the way consumers shop.

To celebrate the launch of its new Smart Response Serum, the brand partnered with experimental e-commerce platform Obsess on an immersive and shoppable virtual reality store.

In this shop, consumers will be able to purchase the brand’s products in a 3D virtual model that also allows them to learn about skin education from its experts and professional skin therapists.

Products that consumers can learn additional information from including the Smart Response Serum, Phyto-Nature Firming Serum, BioLumin-C Serum, PreCleanse and Special Cleansing Gel.

Also available in the model is a face mapping tool that provides informative videos and allows users to find a skin therapist near them, the company said.