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11/11/2021

Designer Wellness intros shelf-stable smoothies

Designer Smoothie, made with 12 g of whey protein, is available in mixed berry, strawberry banana and tropical fruit flavors.
a stack of flyers on a table

Designer Wellness is debuting a brand-new product.

Recently, the company shared news of its new Designer Smoothie line, a shelf-stable portable snack.

[Read More: Designer Protein enters the chocolate bar space]

Made with 12 g of whey protein and no added sugar, the smoothies are also gluten-free and come in BPA-free packaging, the Carlsbad, Calif.-based company said.

“Designer Smoothie is the latest unparalleled innovative addition to our overall Designer Wellness Platform of active lifestyle products and is a natural brand extension,” Paul Pruett, CEO of Designer Wellness said. “Designer Smoothie tastes great and definitively has more protein and less sugar and carbs than other similar products. With cleaner labels, we expect that people will throw it into a gym bag, lunch box, purse, office drawer or consume it during training and exercise instead of a nutrition bar or gel.”

[Read More: Designer Protein looks to create a niche in the vitamin aisle]

Containing 5 to 6 g of sugar per serving, Designer Smoothie also is formulated with MCT oil and comes in three flavors — mixed berry, strawberry banana and tropical fruit.

Designer Smoothie, which does not need to be refrigerated before opening, is available online at DesignerWellness.com.

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