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07/06/2022

Diageo, Vita Coco spike canned cocktail line with Captain Morgan

Launching in early 2023, Vita Coco Spiked with Captain Morgan will be available in three varieties that include piña colada, strawberry daiquiri and lime mojito.
Gisselle Gaitan
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Vita Coco Spiked with Captain Morgan

Diageo has joined Vita Coco on a collection of premium canned cocktails that are crafted with a blend of Captain Morgan rum and feature the taste of coconut water.

“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, president of Diageo North America. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”

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Called Vita Coco Spiked with Captain Morgan, the spirits line will be available in three varieties that include a balance of Captain Morgan Caribbean white rum. Flavors include:

  • Piña Colada: Finished with the flavor of fresh pineapple, it contains creamy coconut and dark rum notes;
  • Strawberry Daiquiri: Featuring the flavor of fresh-picked strawberries, it has notes of lime and fruity rum; and
  • Lime Mojito: Finished with the flavor of fresh muddled garden mint, it contains the juice of lime and simple syrup.

“Consumers in tropical regions have been enjoying coconut water as a great-tasting, high quality mixer in their cocktails for generations,” said Mike Kirban, executive chairman and co-founder of Vita Coco. “Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We're so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”

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Vita Coco Spiked with Captain Morgan has an ABV of 5% and will be sold in 12-oz. cans that retail for $14.99 per four-pack.

The line will hit retail shelves in early 2023 across the United States wherever spirits-based ready-to-drink beverages are sold.

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