Diageo, Vita Coco spike canned cocktail line with Captain Morgan
Diageo has joined Vita Coco on a collection of premium canned cocktails that are crafted with a blend of Captain Morgan rum and feature the taste of coconut water.
“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, president of Diageo North America. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”
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Called Vita Coco Spiked with Captain Morgan, the spirits line will be available in three varieties that include a balance of Captain Morgan Caribbean white rum. Flavors include:
- Piña Colada: Finished with the flavor of fresh pineapple, it contains creamy coconut and dark rum notes;
- Strawberry Daiquiri: Featuring the flavor of fresh-picked strawberries, it has notes of lime and fruity rum; and
- Lime Mojito: Finished with the flavor of fresh muddled garden mint, it contains the juice of lime and simple syrup.
“Consumers in tropical regions have been enjoying coconut water as a great-tasting, high quality mixer in their cocktails for generations,” said Mike Kirban, executive chairman and co-founder of Vita Coco. “Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We're so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”
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Vita Coco Spiked with Captain Morgan has an ABV of 5% and will be sold in 12-oz. cans that retail for $14.99 per four-pack.
The line will hit retail shelves in early 2023 across the United States wherever spirits-based ready-to-drink beverages are sold.