Dime makes in-store debut at Ulta Beauty

Dime’s skin care and fragrance offerings are making their brick-and-mortar debut at more than 500 Ulta Beauty stores across the nation. 

Following the brand’s presence on the beauty retailer’s e-commerce platform, Dime will debut on shelves as part of the Sparked initiative, which highlights the latest emerging brands to enter its stores. 

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“We’re thrilled to introduce even more guests to Dime’s skincare and fragrance offerings through the brand’s first-ever launch into retail,” said Muffy Clince, Ulta Beauty’s senior director of merchandising for emerging brands and initiatives. “Consciously made skincare and modern fragrances are categories beauty lovers are highly engaged with, and we’re grateful for this next phase of our partnership with Dime as we make these offerings more accessible for guests to discover their new beauty must-haves while shopping in Ulta Beauty stores.”

Founded by esthetician Baylee Relf, Dime’s products use clean ingredients to support and enhance the skin’s overall appearance, health and vitality. The brand is also part of the Conscious Beauty roster at Ulta Beauty, which recognizes brands for their clean ingredients and vegan formulas, the company said. 

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“We founded Dime with the objective to set higher standards for clean, efficacious, and approachable skin wellness solutions,” said Dime founder Baylee Relf. “We are so proud of how Dime has resonated in such a short period on our DTC website, cultivating an incredibly loyal customer base. A year ago, we launched on Ulta.com, and we have been thrilled to see Ulta Beauty guests’ enthusiasm for The Dime Difference. We believe this is the right time for our brand to deepen our relationship with Ulta Beauty and expand our presence onto the beauty shelves in 500+ stores nationwide at the beginning of 2024. We are excited to partner with Ulta Beauty to continue our mission of bringing Conscious Beauty to the forefront of our customers’ skin wellness journey.”