Doritos revamps 2 popular snacks

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Doritos revamps 2 popular snacks

By Gisselle Gaitan - 01/08/2020

New year, new look and taste — at least that is how Doritos is ringing in 2020.

The brand, which is part of PepsiCo’s Frito-Lay division, announced that its Flamin’ Hot and Cool Ranch flavors were getting a flavor revamp.

To start off, Doritos is launching the new Flamin’ Hot Limon, containing all the classic flavors of Flamin’ Hot, as well as a tangy flavor twist. On the other hand, the enhanced Cool Ranch chips contain even more flavor that its predecessor, the company said.

"Doritos is known for making bold, innovative moves — whether it's new movie partnerships, e-sports tournaments, an ad without logos, and of course new flavors," Leslie Vesper, the senior director of marketing at Frito-Lay North America, saif. "The release of Doritos Flamin' Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavors."

Consumers can find Doritos Flamin’ Hot Limon and Cool Ranch chips in 9.75-oz. bags that retail for $4.25 and 2.75-oz. for $1.89.