Dove Men+Care targets men’s skin care concerns
Dove Men+Care is debuting a new line of products formulated to help solve men’s top skin concerns—beginning in the shower.
The Advanced Care Face + Body Cleansing collection is designed to work with the skin to naturally repair the skin barrier instead of just cleansing. Made with triple-action moisturizers that activate in the shower, the products are infused with such ingredients as aloe extract, the company said.
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“We found 4 out of 5 men are interested in purchasing a product like Advanced Care, which shows women are no longer the only ones seeking advanced skincare solutions,” said Brent Lukowski, senior brand manager for Dove Men+Care at Unilever. “We hope men find an offering within Dove Men+Care Advanced Care Face + Body Cleansing collection that becomes their go-to. It’s a brand they know and trust—and better addresses their specific preferences than gender-neutral or female-focused products that they see on-shelf.”
Products part of the collection include:
- Dry Repair: A gentle cleanser infused with shea butter to help hydrate and restore dry skin, it supports moisturization and has a warm, masculine scent;
- Sensitive Calm: Made with aloe vera, this mild cleanser works to calm dry and irritated skin. It also is formulated with active skin nourishers and has a hypoallergenic fragrance; and
- Acne Clear: A gentle cleanser that contains 1% salicylic acid. Paired with active nourishers and a minty, masculine scent, it works to penetrate pores to reduce and prevent the number of acne blemishes.
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Dove Men+Care’s Advanced Care Face + Body Cleansing collection is available for purchase at major retailers, including Walmart, Target, CVS Pharmacy and Walgreens.