Dr. Squatch enters skin care aisle with hand, body lotion

Dr. Squatch is expanding its offerings beyond men’s natural soap and personal care products with the debut of a new natural hand and body lotion line.

Available in three scents — Fresh Falls, Pine Tar and Cool Fresh Aloe — the lotion is made with natural ingredients, is free of harsh chemicals and synthetic ingredients, and contains shea butter, vitamin E and coconut oil, the company said.

[Read more: Dr. Squatch rolls out 2nd Star Wars-inspired collection]

“The launch of our natural men’s lotion is an exciting milestone for Dr. Squatch, and supports our goal of providing high-quality, natural personal care products for everyday guys,” said Josh Friedman, chief marketing officer at Dr. Squatch. “Our customers have been asking us for years to create a lotion, and we are excited to deliver it to Squatch Nation. Men tend to follow a reactive approach to skin care and lack education on the benefits of using body lotion on a regular basis. Dr. Squatch wants to flip this narrative by educating men on the benefits of using lotion regularly, not just for dry skin, because all people deserve to have soft, healthy skin.”

Featuring a lightweight consistency, the lotion is absorbed quickly into the skin and is available for purchase online.