Drumstick adds cookie coating to its sundae cones, bars

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Drumstick adds cookie coating to its sundae cones, bars

By Gisselle Gaitan - 03/12/2020

Drumstick has new cookie coated treats hidden under its sleeve.

The Oakland, Calif.-based company is introducing consumers to its new Crushed It! line of sundae cones and bars, which contain a cookie coating that has been made with proprietary technology.

Available in two flavors — cookies ‘n’ cream and vanilla fudge —Crushed It! products are crafted without the use of artificial flavors or colors, the company said.

“The Drumstick brand is constantly pushing the envelope when it comes to innovation, from our unique coatings, flavors and textures to our product formats,” Joanna Komvopoulos, brand manager for Drumstick said. “Knowing that cookies ‘n’ cream is a favorite flavor for so many Americans and a staple in sundae shops around the world, we developed Drumstick Crushed It! and doubled down on the experience by amplifying the melt-in-your-mouth cookie coating with our new cookies ‘n’ cream and vanilla fudge flavors.”

Those interested in picking up Drumstick Crushed It! Sundae Cones and Bars can head to their nearest supermarket to do so.