Element Nutrition rebrands to Promino Nutritional Sciences
Element Nutrition recently announced a moniker update to reflect the company’s sole focus on its muscle health brands Rejuvenate Muscle and Promino, along with the company’s ReThink Protein tagline.
Rejuvenate Muscle, the patented muscle health drink mix, has been on the market since 2021 in retailers across North America. The low calorie, sugar free and plant-based formula is the result of over 20 years of research, 27 human clinical trials and over $20 million of research. The brand claims it is 60% more effective than whey protein for building muscle.
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Promino is the NSF Certified for Sport sports nutrition brand that targets professional, collegiate and everyday athletes as an alternative to whey protein-based products. Promino’s 11 g serving of the patented essential amino blend is shown to be two times more effective than whey protein for muscle strength and recovery, the brand claims. Promino debuts late Q2.
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“The name Promino puts our patented IP right out front,” says Promino Chief SalesOfficer Janice Day. “We are coming back strong with Rejuvenate in both a drink mix and—in Q3—a revolutionary RTD for the pharmacy and grocery market.”