The Vitamin Shoppe rolls out curated range of Pure Encapsulations
The Vitamin Shoppe is adding Pure Encapsulations to its physical and digital store shelves.
Pure Encapsulations, available through healthcare professionals and e-commerce channels, is a line of supplements that offers products targeted to help support specific goals.
"We are thrilled to announce the launch of Pure Encapsulations at The Vitamin Shoppe, making our first venture into in-store retail. This significant milestone enables our supplements to be accessible to consumers in a physical retail environment, expanding our reach beyond our traditional channels,” said Dawn Setlock, RN BSN, vice president and general manager of Pure Encapsulations. “We specifically chose The Vitamin Shoppe due to their esteemed Health Enthusiast store associates, who offer tailored recommendations to consumers in-store. This new collaboration is a testament to our commitment to delivering premium health and wellness professional supplements to consumers who may not have direct access to Pure Encapsulations through their healthcare professionals.”
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Supplements from the brand that the retailer will carry include O.N.E Multivitamin, Berberine UltraSorb and Digestive Enzyme Ultra.
“We are pleased to offer a curated range of Pure Encapsulations products within our stores and on vitaminshoppe.com, providing greater accessibility and ease of shopping to a brand that is well known for its exceptional quality and science-backed formulas. Our brand partners know they can trust our Health Enthusiast store associates to provide customers with the highest levels of service, expertise, and product knowledge—which helps make us unique among supplement retailers,” said Muriel Gonzalez, president of The Vitamin Shoppe. “The Vitamin Shoppe is proud to continuously align with the most innovative brands in health and wellness and deliver the most sought-after supplement products to consumers across the country.”
