E.l.f. Beauty’s CBD line revives, soothes skin

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E.l.f. Beauty’s CBD line revives, soothes skin

By Gisselle Gaitan - 06/09/2020

E.l.f. Beauty is welcoming a new collection of CBD products to its current skin care offerings.

New to the Oakland, Calif.-based company’s family of products is are Full Spectrum CBD collection, which looks to refresh, revive and re-center both the mind and body.

Consisting of a range of face and body care products infused with Full Spectrum CBD, the line looks to awaken the senses with notes of Japanese citrus and calming chamomile, the company said.

“The skincare category has been outperforming cosmetics during the crisis, and CBD, in particular, is projected to be a 22-billion-dollar industry by 2022. It’s a category our customers have shown great interest in and we’re excited to be able to build based on this demand, all at e.l.f. speed,” Kory Marchisotto, the chief marketing officer said.

Products that make up the collection include a 100 mg facial oil, 50 mg CBD moisturizer, 50 mg CBD eye cream, 50 mg body cream, and a 5 mg lip oil.

“I think there's a real desire at this time from consumers for wellness. And we're extremely proud to provide consumers with this Full Spectrum CBD line that delivers prestige quality in mass at an extraordinary value,” Marchisotto said. 

Made from the flowers and leaves of the purest form of CBD, the collection is available for purchase at elfcosmetics.com and will be available at Ulta Beauty later this year.