E.l.f. Cosmetics launches TikTok reality show

Gisselle
@elfyeah

Beauty camp! 💋 Star judges 💫 Free product! 💄 Enter now to become ##eyeslipsfamous! 🤩✨ Contest ends 8/20 👏 T&C: bit.ly/3kEjs3N

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E.l.f. Cosmetics is once again looking to innovate the TikTok world.

The beauty brand is launching a reality show on the social media app, titled “Eyes. Lips. Famous.”

Inspired by its commitment to empower individuals going after their dreams, this show will offer three creators the opportunity to build their skills with three of TikTok’s most notable influencers — Avani Gregg, Madi Monroe and Seth O’Brien.

In addition, winners also will be given a brand sponsorship, which includes a $5,000 contract to represent e.l.f. Cosmetics on TikTok and a year’s worth of products, the company said.

As part of the show, participants will be attending a virtual beauty camp where they will receive feedback, advice and pro tips from judges Avani, Madi and Seth, as well as other beauty experts.

“Celebrating the unique beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture where all individuals are encouraged to express their truest selves and empowered to succeed,” Kory Marchisotto, CMO of e.l.f. Beauty said. “With Eyes. Lips. Famous. our intention is to rise up others by elevating and amplifying the voices of our community.”

To enter, fans need to follow @elyeah on the social media platform, create and upload a public video that showcases why they should be chosen to be #eyeslipsfamous, and tag the video with @elfyeah and #eyeslipsfamous by Aug. 20.

“TikTok as a platform is designed to inspire, and as an early innovator, e.l.f. set the bar high for what it means to create truly authentic and unique content the TikTok community loves. We've seen their creativity shine in a number of campaigns where they tap into the participatory nature of our platform to create a unique experience for our users,” Katie Puris, managing director of global business marketing at TikTok said. “With authentic, creative content that could only be found on TikTok, e.l.f continues to listen to the TikTok community and give their audience new ways to engage with their brand.”

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