Enlightened debuts frozen fruit bars

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Enlightened debuts frozen fruit bars

By Gisselle Gaitan - 05/05/2020

Enlightened is expanding its line of ice cream and frozen desserts.

A new addition to the brand is its Fruit Infusions, a line of frozen fruit bars.

Infused with adaptogens and just 3 g to 5 g of sugar, each frozen fruit bar is naturally sweetened with simple ingredients, the company said.

Fruit Infusions flavors include:

  • Watermelon + Soothe, which is infused with turmeric, black pepper and rosemary — ingredients known for their anti-inflammatory and antioxidant properties;
  • Strawberry + Chill, which contains lavender, chamomile and lemon balm herbs known for their ability to provide relaxation, as well as relieve stress;
  • Pineapple + Renew, which has dandelion root, turmeric and ginger root, looks to support healthy digestive systems; and
  • Coconut + Immunity, which is infused with elderberry, hibiscus and aloe plants — all known for their ability to promote immune health.

“Our brand purpose is to provide consumers with feel-good, low sugar frozen desserts, so one of our top priorities is finding new ways to put a healthful spin on beloved treats,” founder and CEO Michael Shoretz said. “Now more than ever, consumers are looking for functional benefits in the grocery store. It's something we've seen in a lot of juices and blended shakes, but not as much in food products. We're thrilled to expand this concept in the frozen aisle with a refreshing new take on fruit bars.”

Consumers can find Enlightened’s Fruit Infusions at Whole Foods Market for the suggested retail price of $5.99.