Enlightened debuts frozen fruit bars
Enlightened is expanding its line of ice cream and frozen desserts.
A new addition to the brand is its Fruit Infusions, a line of frozen fruit bars.
Infused with adaptogens and just 3 g to 5 g of sugar, each frozen fruit bar is naturally sweetened with simple ingredients, the company said.
Fruit Infusions flavors include:
- Watermelon + Soothe, which is infused with turmeric, black pepper and rosemary — ingredients known for their anti-inflammatory and antioxidant properties;
- Strawberry + Chill, which contains lavender, chamomile and lemon balm herbs known for their ability to provide relaxation, as well as relieve stress;
- Pineapple + Renew, which has dandelion root, turmeric and ginger root, looks to support healthy digestive systems; and
- Coconut + Immunity, which is infused with elderberry, hibiscus and aloe plants — all known for their ability to promote immune health.
“Our brand purpose is to provide consumers with feel-good, low sugar frozen desserts, so one of our top priorities is finding new ways to put a healthful spin on beloved treats,” founder and CEO Michael Shoretz said. “Now more than ever, consumers are looking for functional benefits in the grocery store. It's something we've seen in a lot of juices and blended shakes, but not as much in food products. We're thrilled to expand this concept in the frozen aisle with a refreshing new take on fruit bars.”
Consumers can find Enlightened’s Fruit Infusions at Whole Foods Market for the suggested retail price of $5.99.