Erenzia Beauty celebrates Latina culture
Erenzia Beauty is looking to make waves in the industry by celebrating Latina culture through its line of vegan and cruelty-free products.
Launching with an inaugural collection that includes shampoo, conditioner, leave-in treatments and fragrances, erenzia was developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl.
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“We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming and celebrating their unique authenticity, diversity and creativity,” said brand and product co-founder Alina Gonzalez. “Being a Latina-led business means having both the privilege and responsibility of letting ‘la cultura’ guide the way erenzia beauty conducts business — from its sourcing practices, to its product, to its affiliate partners.”
Featuring products that contain ingredients that are enriched with culture, influenced by the legacy of Latina beauty rituals passed down through generations, the line’s bespoke items are formulated to engage the senses via decadent milks that transform into oils and contain such nostalgic ingredients as rice, maize, jojoba and cacao, the company said.
“We want to create a product and economic opportunity to support her personal and financial journey. erenzia beauty is redefining a space that celebrates a sense of individual beauty and reinforces the importance of recognizing one's heritage and respecting others,” said social selling co-founder Vanessa Ramos.
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Erenzia’s hair care products are designed to nourish and enhance curls, coils and waves, as well as hydrate all hair types. The leave-in treatments aim to hydrate, smooth and replenish tresses, while the fragrances are formulated with sultry and romantic notes that are infused with cultural scents, the company said.