Essence Cosmetics expands footprint

Shopping for Essence Cosmetics products is now as easy as going on a Target run.

Yes, that is correct. The beauty brand will be bringing its collection of beauty products to the retailer’s website.

“As a beauty company focused on developing fun products that deliver quality at an affordable price, we are thrilled to have our range offered within Target's impressive beauty category,” said Jeffery Wagstaff, CEO of Cosnova said. 

Beginning Jan. 17, consumers will be able to shop 35 of Essence Cosmetics’ top-selling SKUs, which range from its Lash Princess False Lash Effect Mascara to its Pure Nude Highlighter, Make Me Brow Eyebrow Gel Mascara and Soft and Precise Lip Pencil.

Retailing from $1.99 to $9.99, shoppers will be able to choose from additional eye, lip and complexion products as well.