Estée Lauder shuffles executive leadership roles

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Estée Lauder shuffles executive leadership roles

By Gisselle Gaitan - 06/22/2020
Michelle Freyre

Several new role appointments within the executive leadership divisions at Estée Lauder have been announced. 

First up, the company revealed that Michelle Freye would be joining its team as the senior vice president, global general manager for Clinique, effective July 1.

Succeeding Jane Lauder, who will be taking over as executive vice president, enterprise marketing and chief data officer, Freyre will be reporting to John Demsey, the executive group president at Estée Lauder.

“Michelle is a dynamic leader with deep experience across beauty, including marketing, innovation, sales, consumer engagement and strategic growth,” John Demsey, the executive group president at Estée Lauder said. “She is particularly adept at finding new and innovative ways to fuel growth by exceeding consumer expectations and pushing the boundaries of possibility. She is a wonderful fit for Clinique, and I am thrilled to welcome her to the brand.”

Freyre will be responsible for guiding the overall strategic vision, innovation, product development, marketing, and all other facets of consumer and digital engagement for Clinique.

Before joining Estée Lauder, she spent 20 years over at Johnson & Johnson, and most recently served as the president of U.S. beauty. Brands Freyre worked with included Neutrogena, Aveeno, Clean & Clear and RoC.

“I could not be happier that Michelle is joining Clinique. She has a tremendous track record of driving successful beauty brands, and her passion for surprising and delighting the global consumer is unparalleled. The Clinique team is lucky to have her as a leader, and I know the brand will be in wonderful hands with her at the helm,” Jane Lauder said. 

Jane Lauder

In her new role, Jane Lauder will be the company’s first enterprise marketing and chief data officer. Her responsibilities include leading strategy on building data-empowered and digitally-directed priorities to accelerate growth, the company said.

“We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane is the right person to lead this important area of the business,” Fabrizio Freda, president and chief executive officer, Estée Lauder said. “As global brand president of Clinique and leader of ELC’s enterprise-wide efforts to combine data-driven insights with creativity, she has successfully leveraged data and analytics capabilities to drive strong long-term growth at both the brand and enterprise level. Jane’s unique combination of understanding high-touch consumer experiences, and data analytics and insights, will further strengthen our innovative product offerings and experiences for our consumers globally. I look forward to working even more closely with Jane as she takes on this new role.”

Lauder has spent more than 23 years at Estée Lauder in several leadership positions. Most recently, as the global brand president of Clinique, she oversaw the development of such product innovations as Moisture Surge 72-Hour Auto-Replenishing Hydrator and Clinique iD.

She also leads the company’s enterprise-wide transformation program focused on combining data and analytic capabilities with creativity to power its business and digital agenda, the company said.