Estée Lauder to shut down Becca Cosmetics
Five years after acquiring Becca Cosmetics, Estée Lauder has decided to say goodbye to the beauty brand.
The beauty company announced that at the end of September, the cosmetics brand it acquired in 2016 will shut its doors.
News of the decision came via the Becca Cosmetics social media channels, where the brand shared a message that read in part, “The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021.”
Becca continued its post on its website by adding, “We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of Becca will continue to live on through all of you. Please keep illuminating your true selves. Light your own paths and push your limits. Share positivity and light the way for others as you make an impact on this world. Own your light on your own terms.”
No further details on the closure were provided by the brand or its parent company.