Seventy percent of people who experience migraine attacks and headaches feel that their day-to-day quality of life is impacted, per research conducted by the makers of Excedrin.
To shine a light on the space in between migraine attacks and reflect the full experience, the brand is introducing Head Care Club, a holistic approach to head health inspired by the new, drug-free Head Care products, which include a daily dietary supplement and nutrient mixes: Proactive Health, Replenish +Focus, and Replenish +Sleep.
In addition, Excedrin also is partnering with professional dancer, “Dancing with the Stars” judge and award-winning choreographer, Derek Hough who has curated exclusive movement routines for the program.
Nine out of 10 people agree that headaches and migraines should be managed with a holistic, everyday routine. However, 46% said they are only employing management techniques on an as-needed basis and are not using any proactive measures. To go beyond the attack and support people outside the moment of head discomfort the makers of Excedrin have curated a collection of accessible and effective, neurologist-approved routines that span mindfulness, nutrition and movement.