Fairlife enters the coffee creamer category

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Fairlife enters the coffee creamer category

By Gisselle Gaitan - 01/14/2020

Fairlife is shaking up its portfolio with a brand-new innovation.

The Chicago-based company announced the launch of its new fairlife creamers, which feature its known ultra-filtered milk, and comes in four flavors — hazelnut, caramel, vanilla and sweet cream.

“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up,” Bill Kelly, the chief marketing officer at fairlife, said. “We created fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to enhance their coffee experience. Our creamers are made with ultra-filtered milk and 40% less sugar than other creamers.  It's just another way to offer consumers delicious products with enhanced nutrition profiles.”

Made with just five ingredients, fairlife’s coffee creamers do not contain artificial flavors or sweeteners, are lactose and gluten free, and made without the use of artificial growth hormones, the company said.

Sold in 16-oz. bottles, shoppers can find fairlife creamers in the refrigerated dairy aisle of grocery and retail stores.