NRF’s 2024 Valentine’s Day report found that 53% of consumers plan to celebrate, and overall, consumers plan to spend a total of $25.8 billion to celebrate the holiday.
As part of the acquisition, Sturm will retain a minority stake in the company and continue as its chief product development officer and brand ambassador.
As part of its plans to review its portfolio and asset rotation program, the company announced that it will sell the organic dairy brands to Platinum Equity.