Church & Dwight’s Finishing Touch Flawless brand has a new name supporting its products. The Wayne, N.J.-based brand has signed Academy Award-winning actress Halle Berry as its collaborative partner.
Berry will be featured in Finishing Touch Flawless’ new multimedia campaign, which will span television, print, digital and social media.
“"Since the creation of Finishing Touch Flawless, our team has been working diligently to partner with a confident, powerful and iconic woman that embodies the mission of our brand — which is to empower women to feel and look their best, and to respect and celebrate their differences in whatever form that may be," said Hayley Parisi, the brand manager of Finishing Touch Flawless. "Ms. Berry is all of those and more."
The company noted that throughout her career, Berry has helped break down barriers for women and women of color, both in the pageant world and in Hollywood. She was the first and still is the only African-American woman to win the Best Actress in a Leading Role award at the Academy Awards for her role in “Monster Ball.”
"Ms. Berry truly embodies the Flawless brand and mission," said Andy Khubani, CEO and founder of Finishing Touch Flawless, adding, "We are so impressed with her philanthropic and brand work beyond the big screen, that we are very proud and excited to have her partner with and represent our team."