First We Feast’s ‘Hot Ones’ intros chicken bites paired with sauce flavors
First We Feast’s popular “Hot Ones” series is expanding its partnership with John Soules Foods and FoodStory Brands to debut five new boneless chicken bite varieties.
Paired with the show’s authentic sauce flavors, the chicken bites come in resealable bags that are paired with an official “Hot Ones” sauce packet.
Following the launch of the limited-edition Hot Ones family size product offering exclusively at Walmart, the companies decided to expand upon the initial release by debuting these five new flavors with varying levels of heat, the brands said.
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“We are excited to expand our flavor assortment for the ‘Hot Ones’ boneless chicken bites with five of the most popular ‘Hot Ones’ sauces that have been used on the show," said GM, First We Feast, Chris Schonberger. "It’s our goal to make the ‘Hot Ones’ experience as accessible as possible to fans, and to introduce new shoppers to flavors they won't find anywhere else in the frozen aisle. After an amazing launch with Walmart, we’re looking forward to bringing ‘Hot Ones’ Boneless Chicken Bites to other retailers and continuing to push the spice envelope at a national scale.”
The five varieties include these options: original, the classic sauce; spicy garlic, the classic: garlic Fresno edition sauce; smoky sweet, Los Calientes Verde sauce; smoky habanero, Los Calientes Rojo sauce; and barbacoa, Los Calientes barbacoa sauce.
“As a family-owned company, it brings us great joy to develop an at-home experience with ‘Hot Ones’ that brings families and friends together,” said John Soules Jr. “We are proud to innovate alongside First We Feast and FoodStory Brands in a way that brings the Hot Ones show to life for consumers. Plus, we are thrilled to offer this type of flavorful heat profile that is not currently available in the frozen chicken category.”
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Consumers can find the new Hot Ones boneless chicken bites in Walmart’s freezer aisle, with expanded distribution to other retailers to come at a later date.