Foreo’s Bear devices help tone skin, define facial features
New additions to the Foreo roster are making a foray into the market.
Though it’s not just microcurrent devices the brand is launching. Nope, the brand is also dropping its #FaceUrStrength campaign, which looks to inspire everyone to hone in on their unfiltered individuality.
To kick off the campaign, Foreo is partnering with TikTok star Sheri Nicole, who will show fans how to stimulate their face muscles — not for contouring — but for strengthening the company said.
“We at Foreo have designed this product range that couldn’t have come at a better time where conscious consumers are taking skincare into their own hands,” Beki Hoxha, Foreo general manager of Americas said. “The power and portability of Bear and Bear Mini are undeniable but even greater than that is our underlying brand purpose to empower men and women of all ages and skin types to share their unique experiences. It’s not about selling products but teaching and highlighting these relatable stories, making genuine connections, and promoting individuality.”
Back to the product launch — Bear is a microcurrent device that features am Anti-Shock System that offers maximum safety, comfort and consistency during every use, the company said.
Using a combination of microcurrent and T-sonic pulsations, both the Bear and Bear Mini tone the skin, help build collagen, repair elastin and both tightens and tones via electrical currents that mimic the body’s own regenerative process.
The Bear will be available in the classic fuschia color retailing for $299, while the Bear Mini will come in pearl pink and lavender shades, retailing for $199. Both products can be purchased on Foreo.com, Sephora.com and ShoppersDrugMart-ca. They will be available at Ulta.com beginning Oct. 11.