Fragrance

  • Allure and BRIDES magazines debut first-ever bridal beauty box

    NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.

  • Chelsea Handler, other celebs kick off Elizabeth Arden campaign

    NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

    The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.

  • NYT: Natural beauty 2.0 comes to town

    A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)

  • GMDC releases proprietary GMDC/Nielsen Health Beauty Wellness Hierarchy
    COLORADO SPRINGS, Colo. – The Global Market Development Center on Wednesday announced the inaugural release of the health, beauty and wellness retail level sales data from its new proprietary GMDC/Nielsen Health Beauty Wellness Hierarchy. 
     

  • H2O+ Beauty gives its business model a makeover

    SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

    The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

  • Report: Hair perfume the hottest new trend in fragrance

    Fragrance brands are creating hair “perfumes” and “mists” based on their signature scents — and the new products are quickly gaining a cult following with pop culture influencers such as Kylie Jenner, according to the New York Post. (New York Post)

  • Margot Robbie named new face of Calvin Klein Fragrances

    NEW YORK -- One of the stars of the highly anticipated summer blockbuster "Suicide Squad" has signed on to be the newest ambassador for Calvin Klein Fragrances.

    Coty announced Thursday that actress Margot Robbie will be featured in a new worldwide print and television advertising campaign for the brand's latest women's fragrance, deep euphoria Calvin Klein, which will debut globally in August, when "Suicide Squad" premieres.

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