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Perfect365 beauty app adds innovative social features


FREMONT, Calif. -- Perfect365, the free makeup and beauty app with more than 80 million users, has added a new feature in which users can browse styles and try on makeup looks from their favorite YouTube and Instagram artists.

Perfect365 launched the new Explorer feature on Thursday with more than 40 brand new looks. The Explorer section will be updated daily with fresh designs, tips, products and more. This new community can be accessed by tapping the compass icon at the bottom of the Perfect365 home screen. Explorer will be available initially for iOS users, with an Android version coming in the next month. 

“We see this as another step forward in the advancement of digital beauty and we are thrilled to connect our users with the artists and creators they love through Explorer,” said Vickie Wei, director of marketing at Perfect365. “These artists are creating makeup looks and tutorials our users love, so it was a natural step to offer them to our community within the app. We’ve worked hard to put our users’ favorite features in one place, so they can browse and try new looks, tutorials, makeup tips, and products with a single tap, then immediately share with friends for an even more engaging virtual makeup experience.”

With so many beauty consumers turning to social media for the latest makeup trends and tips, Explorer allows users to browse makeup looks from their favorite YouTube and Instagram makeup artists all in one place.

As part of its introduction, Perfect365 is partnering with seven new artists that are now part of the Explorer community, known for their beautiful and creative makeup designs showcased on their Instagram and YouTube pages. Current artists include Adele, Alexis, Ashley, Carol, Mayra, Natalie, and Tiffany. The Explorer community will continue to grow as more artists are added.

Using superior Face Detection technology and digital makeup tools, the Perfect365 team has digitized these artists’ real-life makeup designs, allowing users to browse the looks and immediately try them on using real-time video. When they find a look they love, users can snap a screenshot, shop the products used, and “Fave” styles to find later.

With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become a popular app for selfie, makeup and fashion enthusiasts around the world.



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