According to a new study by Synchrony, consumers are downloading retailers’ mobile apps at double the rate of years past and leveraging the apps to buy, browse, read product reviews, access coupons and find a local store.
CVS Pharmacy is rolling out its new BeautyIRL store-within-a-store beauty format — which also will include in-store beauty services provided by through a partnership with GlamSquad — in three markets.
Nutiva unveiled its Organic Coconut Body Oils collection, which comes in four scents — lavender, grapefruit, ginger and unscented — and is crafted from young organic coconuts and essential oils.
Specially-marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love or encouragement directly on their kid’s favorite snack.
It is clear that mass retailers are fighting back against Amazon and the other online retailers that are grabbing market share by the boatload, but the big question is whether these strategies will be successful against an online giant that seems firmly entrenched and confident that its model will win the day.