Fruity Pebbles get a magical twist

Post Consumer Brands is looking to make breakfast a little more magical with its latest product. 

The company has unveiled its limited-edition Magic Fruity Pebbles cereal, which was inspired by the Flintstone’s family pink dinosaur Dino.

The hot pink, crispy rice cereal turns milk blue while providing the same taste consumers have come to expect from Fruity Pebbles, while also being gluten-free, the company said.

“The Pebbles brand is always looking for new ways to spark imagination in kids and kids at heart,” Amy Brothers, the brand manager for Pebbles said. “We're excited to put a magical twist on our classic vibrant colors while staying true to the delicious fruity taste that fans love. Magic Fruity Pebbles cereal takes the eating experience to a whole new level.”

Magic Fruity Pebbles will arrive on shelves in mid-February.