G Fuel, Activision partner on Crash Bandicoot-inspired flavor

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G Fuel, Activision partner on Crash Bandicoot-inspired flavor


G Fuel has a brand-new collaboration up its sleeve that is sure to please gamers.

The company announced that it has partnered with Activision to create a new flavor inspired by the release of its newest game, Crash Bandicoot 4: It’s About Time.

Wumpa Fruit, the flavor created from this partnership, features notes of apple and mango, is free of sugar and contains antioxidants from 18 different fruit extracts, the companies said.

“We’re ecstatic to team up with a household name like Activision and be a part of Crash Bandicoot's 25-year legacy,” G Fuel founder and CEO, Cliff Morgan said. “We’re bringing to life Crash's favorite food with G Fuel Wumpa Fruit. So, we hope Crash fans will love busting open this explosive flavor as they save the world from Neo Cortex and Dr. N. Tropy.”

Each Wumpa Fruit serving not only provides users with a burst of energy thanks to its 140 mg of caffeine but also only contains 15 calories per serving in its 40-serving tubs.

On the other hand, the 16-oz. size cans, launching in November, features zero calories and 300 mg of caffeine, the company said.