Garcoa Launches new private label line at PLMA 2024
Garcoa Inc., a company specializing in private label manufacturing, announced the launch of Daily Results, a collection of personal care items.
The line, launching at this year’s PLMA tradeshow in Chicago, is designed to offer a way for retailers to enter the private label market and compete with larger chains without the usual barriers of high upfront investment and complex brand development, per the company.
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Daily Results is designed for retailers who want to offer national brand equivalent products but have not developed a full private label line. With no need for major investment or complex brand development, Daily Results said it aims to give stores the look and feel of a private label brand.
The product line caters to stores of all sizes. Retailers can stock products under a generic brand while still keeping costs in check, the company touted. Garcoa will cover everything from product formulation to quality assurance and compliance, and touts the line as an easy solution for retailers to get private label products on their shelves quickly.
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While the line is designed to be cost-effective, Daily Results products have a premium look and feel, while retailers benefit from low overhead and quick implementation, the company said.
One of the biggest barriers for small retailers entering the private label market has always been large minimum order quantities. With Daily Results, that problem is eliminated, which is ideal for stores testing new products or those with tighter budgets, the company said.
“We know small retailers are looking for ways to stand out and offer something unique without taking on big risks,” said Richie Rubin, executive vice president at Garcoa. “Daily Results is about making private label accessible to everyone. It is flexible, affordable and designed to grow with our customers.”
2024 PLMA attendees can visit Garcoa at booth H2505 at PLMA 2024 in Chicago, Nov. 17-19, to learn more about the new line.