General Merchandise

BRANCHBURG, N.J. — A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

Dust-Off said Carl Banks will use his knowledge of brands and experience as a Super Bowl champion to help Dust-Off establish new retail partnerships and grow their marketing avenues for the screen cleaning line. Dust-Off can be used on such consumer electronics as HDTVs, netbooks, navigation systems, MP3 players, digital cameras and more.

Photo finishing should grow through 2015, even as consumers embrace mobile devices and other means of sharing and viewing their photos, predicted a recent study from InfoTrends. Most of the growth should come from custom gifts, such as photo cards, books and calendars, according to the “InfoTrends U.S Online Photo Services Forecast: 2010-2015” report. Look for emerging new product categories, such as posters and photo panels, to provide growth in the segment.

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz. The smaller sized Clorox concentrated regular bleach is easier to pour into the small compartments in high-efficiency washing machines. 


Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


OAKLAND, Calif. — Clorox has introduced a line of cleaning products aimed at Hispanic consumers.

DURANGO, Colo. — Zuke's has expanded its line of all-natural pet treats.

Supers-Zuke's semi-moist, low gluten, antioxidant and nutrient-rich superfood treats deliver a mix of nutritious ingredients and antioxidants in three flavors, each representing different classes or superfoods: Super berries, super betas and super greens.

ATLANTA — Newell Rubbermaid has introduced its collection of customizable, modular food storage containers.

TEWKSBURY, Mass. — Holistic Select has added two new grain-free recipes to its lineup.