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Marvel gets Silly
TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.
The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.
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Nestle's Purina PetCare portfolio expands
NEW YORK VMG Partners has sold dog treats maker Waggin' Train to Nestle's Purina PetCare.
The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed, although some reports have claimed the deal is priced at about $450 million. Waggin’ Train had sales of around $200 million for the 12 months ended in June.