General Merchandise

BARRINGTON, Ill. OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago Bears football season.

OMI Industries said its Fresh Wave brand will be part of an integrated marketing strategy that unites the football team with Fresh Wave. Everything from the Chicago Bears' locker rooms to the suites at Soldier Field will be outfitted with the eco-friendly Fresh Wave odor-eliminating solutions, OMI Industries said.

TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.

The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.

NEW YORK VMG Partners has sold dog treats maker Waggin' Train to Nestle's Purina PetCare.

The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed, although some reports have claimed the deal is priced at about $450 million. Waggin’ Train had sales of around $200 million for the 12 months ended in June.

SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

DALLAS A new line of training pads for pets has hit the market.

Simple Solution's new Eco-Care training pads hold liquid by converting the liquid into gel with polymer technology, keeping moisture and odor in. They are made from 85% of recycled material and are ideal for litter box mats, dog crate liners, muddy paw doormats, cleaning up messy spills, car seat covers, travel and more.

The pads can be purchased at pet retailers nationwide.

PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.