Gerber rolls out Get’ems! snacks for children

Gerber is rolling out a new line of snacks created specifically for children. 

The new Get’ems! From Gerber line features products formulated with real fruits, vegetables and whole grains.

Each snack variety features interactive shapes with characters on the packaging that range from a butternut squash astronaut to a red apple seahorse, the brand shared. 

"At Get'ems!, we're all about making snack time a moment of discovery for kids while delivering high-quality ingredients parents can feel good about, all with tasty options," said Jared Morgan, brand manager for Get'ems! "With playful formats like Ocean World Cookies, Space Crackers and Roundos Puff Snack, our goal is to empower kids to take charge of their own snacking choices, while giving parents the confidence that every option is crafted with the essential nutrients that help in the development of growing kids." 

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Included in the product range are: 

• Ocean World Cookies: The cookies, which contain iron and vitamin E, feature shapes like seashells and seahorses. The cookies are available in two varieties—kale, apple and blueberry, and pumpkin, apple and cinnamon.
• Space Crackers: The crackers, which contain vitamin E and iron to help support brain development, are shaped like a rocket and the planet earth, and available in three flavors—maple, pizza and parmesan.
• Puff Snack: The puffs contain quinoa, and are formulated with calcium to support bone health. The puffs are available in four flavors—barbeque, pizza, apple cinnamon and carrot ranch. 

Consumers can find Get’ems! snack varieties available for purchase at Walmart and Amazon. The products will roll out to Target and other retailers across the nation beginning in March and throughout 2025.