Giant Food expands fresh low prices across produce, meat, dairy, seafood

Giant Food, which serves the communities of Maryland, Virginia, Delaware and Washington, D.C., is expanding its “Fresh Low Prices.”

Giant Food said this ongoing effort underscores its commitment to providing great value to its customers through price reductions on the items customers care about most.  

Over the last nine months, Giant has lowered the price of hundreds of items across their private brand portfolio which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne.

[Read more: Giant opens new store in Philadelphia]

New price reductions include essential items across various categories, including fresh produce, dairy, meat and pantry staples. When shopping, customers can look for the blue “Fresh Low Price” tag on items like salmon, chicken breasts, gala apples, red potatoes, shrimp, almond milk and other groceries.

In an environment where inflationary costs have become a significant concern for many households, Giant Food said it is taking proactive steps to ensure that essential items remain within reach. Through the "Fresh Low Price” effort, the company is investing in lowering the prices on a wide range of products, allowing customers to stretch their dollars further without compromising on quality. 

[Read more: Giant releases community impact report]

"Our customers are at the heart of everything we do, and we understand the challenges they face with rising costs," said Tonya Douglas, senior vice president of merchandising at Giant Food. "This is about more than just great value, it's about Giant Food's ongoing commitment to the communities we serve. By making these investments, we’re ensuring that our customers can continue to rely on us for the best value on the products they need."

Launched last year, Giant Food continues to offer double the ways to save with their Flexible Rewards program where customers can earn 2x the points for every dollar spent on over 12,000 of their private brand items.  Flexible Rewards members, new and existing, can opt into the 2x Giant brand reward for the whole year by clipping the offer once in their online coupon gallery.

These points can be redeemed for even more discounts or special offers, giving customers the flexibility to save on what matters most to them.

For more information or to enroll in Giant's Flexible Rewards program, visit here.