GNC, Ghost partner on Ghost Glow V2 launch
GNC is continuing to expand its science-backed health products with a new launch from Ghost.
The new Ghost Glow V2, designed to optimize skin, was revamped to include the line’s original formula and also swap out DIM for hyaluronic acid and switched sucralose with stevia.
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“Skin health is becoming more of a priority within our consumers’ holistic wellness goals. We want to deliver on this demand with more solutions that are multifaceted, drive results, and taste great,” said Kevin Maloberti, vice president of merchandising at GNC. “This drop with Ghost highlights our shared focus on continuous innovation and improvement while also featuring products in new convenient delivery formats with distinct ingredients that make a noticeable impact.”
This new drop is available in two flavors — mango margarita and piña colada — in addition to a brand-new capsule format for added ease of use, the company said.
“Ghost and GNC collaborations always bring something innovative to the table and the exclusive launch of GLOW V2 exemplifies that commitment,” said Dan Lourenco, co-founder and CEO of Ghost. “Since inception we’ve proudly listened to community feedback to grow and get better. The updated Glow formula includes a clinically backed dose of hyaluronic acid, a well-known and sought after ingredient in the category, features fun, inspired flavors, and now comes in convenient and portable stick packs so users can Glow everywhere they go.”
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Currently, the mango margarita and capsules are available for purchase online and in-store at GNC. The piña colada flavor will launch on Feb. 8.