GNC is furthering its partnership with The Honest Company, which was founded by actress Jessica Alba, with an exclusive launch.
Both companies announced that four new supplements will be available at the retailer, building on its previously announced partnership that included six products focused on new and expectant mothers.
“Our relationship with The Honest Company has allowed us to continue our commitment to women’s health and wellness,” said Karlyn Mattson, executive vice president and chief merchandising officer at GNC.
“With the launch of four new exclusive products, we’re aiming to further connect with our female consumers to support them on their journey to Live Well,” she said. “The Honest Company has been a great partner and consistently surpasses our expectations with formulas that not only use great ingredients but are also backed by rigorous testing and improve women's everyday health.”
The four new supplements, which feature three for overall wellness and one for postpartum care, include:
Nightly Sleep Health: Made with a blend of active ingredients that include theanine and valerian, it aims to help calm the mind and support healthy sleep;
Daily Mood Balance: Featuring a blend of Rhodiola and phosphatidylcholine, it aids in managing everyday stress and helps maintain a balanced mood;
Daily Immune Support: Made with zinc, vitamin D and organic green propolis, it aims to support everyday immune health; and
Postnatal Hair Wellness: Featuring clinically tested keranat oil, it works to help maintain hair and scalp health.
“After our initial partnership announcement earlier this year, we immediately noticed a significant and positive consumer response, and as demand continued, it was only natural for our teams to strengthen our partnership,” said Nick Vlahos, CEO of The Honest Company.
“The launch of these new products, alongside GNC, showcases our strong commitment to valuing and supporting women’s wellness needs,” he said. “We’re confident our efforts will ultimately position us both for long-term success and continue to move our retail strategy forward.”