GNC and Bucked Up are bringing the flavors of summer to their line of pre-workout supplements with a new flavor launch.
The iced tea lemonade variety, which was made to help consumers revitalize their workouts, also helps fire up any fitness session with boosted mental focus, calorie burn and recovery, the companies said.
“The release of Bucked Up iced tea lemonade is another great milestone in our partnership,” said Kevin Maloberti, vice president of merchandising at GNC. “And the momentum in groundbreaking innovation from Bucked Up this year has been nothing like we’ve seen before. This exclusive flavor is the perfect antidote to the summer heat and a great complement to the brand’s other leading pre-workouts.”
Made using such ingredients as MitoBurn, a beta-alanine that encourages muscle endurance through buffering the burn, it also contains AlphaSize for cognitive health, the companies said.
“We strive to keep athletes operating at their optimal level, with the help of high-stimulant pre-workout formulas in flavors they can be excited about,” said Ryan Gardner, owner, managing partner and CEO of Bucked Up. “Working with GNC has given our team unparalleled insight into the sports and performance space, especially when it comes to consumer interest in new flavors. We’re proud to deliver a product that offers a fun twist to the daily fitness grind for GNC consumers!”