Grocery TV expands to 4,000 stores

Grocery TV’s network has reached 4,000 grocery stores with 20,000 displays at the entrance, front end and pharmacy. During the last year, they've partnered with a number of grocery retailers including Schnucks, Smart & Final and Coborn's, while expanding their network to new in-store locations.

"Our goal going into this year was to expand into high-value areas of the store, while growing our overall network with retail partnerships that further our reach," said Marlow Nickell, CEO of Grocery TV.

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Nickell added, "The 4,000 store milestone means the network has grown 26% over the last year."

Store expansion efforts over the last year have led to increased coverage in major DMAs such as Los Angeles and St. Louis and the growth in their reach of Hispanic audiences. To support their expansion into different parts of the store, Grocery TV launched its Retail Marketing Platform earlier this year, which allows retailers to manage their campaigns across multiple in-store touchpoints.

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Grocery TV expects it will continue growing its footprint to one in every four grocery stores as well as expanding its displays to every major touch point in the store in 2024.