Häagen-Dazs brings luxury to yogurt aisle with Cultured Crème line
The yogurt aisle is undergoing a major shakeup thanks to Häagen-Dazs.
New from the brand is the Cultured Crème line, which was inspired by the taste and texture of indulgent ice cream.
Made with fresh milk, cream and real fruit, the line has no colors from artificial sources or artificial flavors, and is instead formulated from a unique blend of dairy cultures in less than nine ingredients, the company said.
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“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” said Benjamin Myers, senior brand manager at General Mills. “From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”
Crafted using a fermentation process that is up to five times longer than traditional yogurt, it creates a thick and creamy texture that is reminiscent of ice cream, the company said.
Flavors in the line include:
- Vanilla Bean: Made with bourbon vanilla beans that are sourced from Madagascar;
- Strawberry: Made with handpicked strawberries grown in only two places globally;
- Coffee: Made with Colombian cold brew coffee;
- Lemon: Made with lemon pulp and zest;
- Blueberry: Made with whole wild blueberries; and
- Black Cherry: Made with sun-ripened pacific northwest cherries.
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Consumers can find Häagen-Dazs’ Cultured Crème line in the yogurt aisle beginning this month for a suggested retail price of $1.99 each.