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02/01/2023

Häagen-Dazs wraps ice cream in butter cookie cones

Häagen-Dazs’ Butter Cookie Cone line is available in vanilla, strawberry, chocolate and coffee flavors.
Gisselle Gaitan
Online Editor
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Häagen-Dazs Butter Cookie Cone line

Häagen-Dazs is adding a different spin to its luxurious ice cream with a brand-new innovation.

Butter Cookie Cone is a dessert experience that wraps ice cream in butter cookies from top to bottom.

Made of a thick, crunchy butter cookie that is rolled into a cone, it features all the characteristics of traditional butter cookies made with butter, sugar and flour, the company said.

[Read more: Reese’s curbs sweet tooth cravings with frozen treats]

“Häagen-Dazs is anything but ordinary and we wanted to bring an extraordinary innovation to our consumers this year that delivered on handheld ice cream trends across the dessert industry,” said Elizabell Marquez, chief marketing officer of Dreyer’s Grand Ice Cream. “Frozen snacks have experienced explosive growth over the years and as category leaders, we recognized an opportunity for the Butter Cookie Cone to deliver on next level indulgence consumers desire and only Häagen-Dazs can deliver.”

Featuring a cone that is lined with chocolate inside, the collection is available in four flavors — vanilla, strawberry, chocolate and coffee. From there, various combinations of such sauces as raspberry, chocolate fudge, espresso and caramel are drizzled on the ice cream and also sprinkled with toppings such as cookie pieces and chocolate curls.

“This is just the beginning of the Butter Cookie Cone,” said Rachel Jaiven, head of Häagen-Dazs marketing. “We look forward to delighting existing and new Häagen-Dazs fans with this decadent new cone experience that is incredibly delicious and unique.”

[Read more: Ben & Jerry’s rolls out 2 dessert-inspired ganache Topped flavors]

Consumers can find Häagen-Dazs’ Butter Cookie Cone line available for purchase at select retailers with national distribution expected by April. Each four-count box will retail for $8.99.

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