Hair

CENTURY CITY, Calif. -- Paul Mitchell is giving consumers the chance to get creative with their hair color, commitment-free -- with a little help from virtual makeover technology.

The brand is kicking-off a partnership with YouCam Makeup this month that allows consumers the opportunity to virtually try-on a vast assortment of shades from their professional hair color range. Paul Mitchell is the first hair care brand to be featured on the leading beauty app, and the use of consumer-facing, virtual makeover technology is a first for the brand as well. 

Sephora's new store on Michigan Avenue, opening Aug. 26, will be a new type of store the retailer is calling the Beauty TIP Workshop. (Chicago Tribune)

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

EL PASO, Texas -- Helen of Troy is launching a new, innovative hair dryer that aims to help consumers achieve their desired hair style with speed and ease.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

NEW YORK -- A popular men's skin care brand is looking to expand distribution following a sustained period of brand growth with leading retailers.

Bulldog is currently exploring new distribution options across America. Earlier in 2016 Bulldog signed a major deal to put their line of award-winning products into more than
2,000 Walgreens stores nationwide. The deal saw Bulldog launch a five product line-up that included three new items and two best sellers into Walgreens stores around the country.

NEW YORK — The popularity of the movie “Frozen” ignited a braid craze. But how was David Shapiro supposed to get the plaited look for his 3-year-old daughter Hunter, who has a head of springy corkscrews? He is one of many men who have attended braiding courses taught by hair guru Cozy Friedman in her New York salons. The biggest demand comes from those who have to create the looks on offspring with curly or coiled hair.

If anyone can attest to the need for the current rash of hair care products for women with curls, it is Michelle Breyer.