Hair

LOS ANGELES — After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.

NEW YORK — Infusium 23, the "problem-hair" experts since 1924, recently introduced its most premium collection to-date: Miracle Therapy. The new line features a key formula ingredient, moringa oil, derived from a nutrient-dense plant native to the Himalayas and revered for its healing properties.

The oil pressed from moringa seeds includes numerous vitamins, minerals and antioxidants essential for treating damaged hair.

CINCINNATI — Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand's first advanced three-step shave experience.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair is celebrating the launch of its new Dove Advanced Hair Series collection with a three-day salon event at the film festival in Park City, Utah.

AMITYVILLE, N.Y. — SheaMoisture is expanding its portfolio with the new Tahitian Noni & Monoi hair straightening collection, which offers users the freedom to wear straight or curly hair styles.

The protein-based treatment products promise to smooth, soften and control frizz, leaving textured hair more manageable for up to four weeks.

Expect 2014 to be an interesting year for beauty as the category continues to see increased innovation, blurring of the lines and cross-pollination.

(For the full category review, including sales data, click here.)

What does that mean? Perhaps research firm Mintel summed it up best by coining it a year of the “mixologiste.”

JACKSONVILLE, Fla. — Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage. The product will be in stores beginning this month.