Hair

  • FX Wild Harvest introduces new hair care collection

    NEW YORK — Hitting select mass retail locations in April is the new FX Wild Harvest Hydra Silk collection, which contains a blend of natural, wild ingredients harvested from different regions of the world to make hair shiny, thicker and fuller.

    The new FX Wild Harvest Hydra Silk collection includes:

  • New dry shampoo caters to consumers with wavy, curly hair

    BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

    The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

    The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

  • New Rogaine unscented topical foam hits retail

    SKILLMAN, N.J. — A new weapon to battle hair loss has arrived.

    New Rogaine unscented topical foam quickly penetrates into the scalp to revitalize hair follicles that have become dormant and stimulate hair growth, the company said.

    The new Rogaine product will be available nationwide this month and on RogaineDirect.com ($29.99 for one-month supply and $49.99 for a three-month supply).

  • NFL star 'axes' hair

    NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

    To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

  • SoftSheen-Carson expands Dark and Lovely brand, taps new spokeswoman

    NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

  • Finesse gets Clean + Simple

    STAMFORD, Conn. — Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

    “Up until now, people with sensitive skin or allergies had to settle for expensive specialty or salon products to meet their needs. Now, they have a good, affordable option for the whole family where they usually shop for shampoo,” stated Randy Sloan, president of Lornamead, which acquired the brand from Unilever in 2006.

  • Value, at-home products color hair care sector

    

An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
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    Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


  • Head & Shoulders honors Brian Bosworth for iconic hair

    CINCINNATI Procter & Gamble's Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

  • Milani Hair goes great lengths

    LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

    Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

  • Head & Shoulders insures NFL star's hair

    CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.

    Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.

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