Hallmark launches Little World Changers collection

Hallmark is highlighting the importance of such character traits as kindness, courage, community and being true to oneself with a new assortment of greeting cards.

The Little World Changers line from the Kansas City, Mo.-based company aims to help children understand big issues on a personal level and encourage them to also share kindness and support with others.

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Through a belief that every child has the power to change the world in a positive way, the collection uses visuals that highlight how positive virtues can come to life in big and small ways, revealing the power each child has to make a difference in the lives of those around them, the company said.

“For the past 110 years, Hallmark has helped people put more care in the world, and we believe it’s important to teach the current and next generation of Little World Changers about what really matters — kindness,” Lindsey Roy, chief marketing officer of Hallmark said. “We hope this new collection inspires people to slow down and thank kids for their acts of kindness, while showing them how much of a positive impact their actions have on themselves and the recipient.”

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In order to celebrate the launch of this line, Hallmark will be giving away 1 million cards from the line, which can be requested for free online.

In addition, the brand also is launching the Little World Changers Kindness Jar: 52 Ways to Share Kindness, which contains 52 printed notes with suggestions for ways to share kindness and care; and The Power of Being You Book with Medal, which educates about the meaning and value of one being true to themselves.

Consumers can find the entire Little World Changers collection online at Hallmark.com.