Hard Candy debuts Wednesday Addams inspired collection
Hard Candy is bringing the success of the MGM Television-produced Netflix series, “Wednesday,” to the beauty aisle.
The company announced the debut of a limited-edition “Wednesday” collection, which aims to help consumers achieve beauty looks inspired by Wednesday and her friends at Nevermore Academy.
“As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection,” said Curan Mehra, CEO of Hard Candy. “Wednesday redefines ‘normal’ and we know our community will create incredible, otherworldly looks this Halloween.”
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Products in the collection include:
- Woefully Delightful Eyeshadow Palettes: A bold collection of shadows that come with pigment-packed color and three shades — Stay Kooky, Flattery Will Get You Nowhere and I’m Allergic to Color;
- Kooky Glitter Palettes: Shimmering shadows that give off color and sparkle, and come in Rave’N Dance, Wolf Out and Friend Or Woe shades;
- Sharp-edged Liquid Eyeliners: Long-lasting liners that come in six shades — Happy Color, Outcasts Are In, Woe, Little Storm Cloud, Nevermore and Little Scorpion;
- Pout-perfect Lip Liners: Plumping lip liners that are long-wearing and come in the shades Tormenta and Little Viper; and
- A Hands-On Cleanser Pad: A reusable makeup eraser that aims to keep impurities away and leave skin feeling smooth.
“Through this collaboration with Hard Candy, we are proud to give fans the opportunity to try their hand at creating makeup looks inspired by Wednesday and her friends at Nevermore Academy,” said Robert Marick, head of MGM consumer products.
[Read more: Sally Hansen’s “School for Good & Evil” collection features fantasy-inspired shades]
The Hard Candy x Wednesday collection is available exclusively at Walmart.com and at Walmart stores in the U.S. for a limited time only. Each item in the collection costs $6.96.