Hershey, DC Comics release chocolate bars featuring iconic superheroes
In partnership with DC Comics, Hershey is launching its new Super Hero Milk Chocolate bars.
Available to the wider public in July, the first batch of the chocolate bars are being shared with those working on the front lines of the COVID-19 pandemic throughout May.
Hospitals, urgent care centers, police departments and fire stations are among the groups who will be receiving the chocolate bars in such markets as Philadelphia, Memphis, Los Angeles, New York City, Detroit, New Orleans and Dallas, among others, the company said.
In addition to the bars, Hershey donated millions in cash and product to benefit community safety, as well as a variety of healthcare organizations.
Featuring seven DC Comic superheroes — Batman, Wonder Woman, The Flash, Green Latern, Aquaman, Superman and Cyborg — the bars will retail for $1.09 each and come in a snack size with a suggested retail price of $4.19.